The speed of your web application is always important, regardless whether it’s a social network or an online shopping cart. Jakob Nielsen has been pointing this out since 1997.
How Facebook’s Design Team redesigned the News Feed
How Facebook’s Design Team redesigned the News Feed.
The best product designers practice story-centered design.
The best product designers practice story-centered design. They begin by crafting stories that show how customers interact with a product, and only after they’ve accomplished that do they design screens as a way to tell that story of interaction.
The story of my app
Simplicity is not about making something without ornament, but rather about making something very complex, then slicing elements away, until you reveal the very essence.
After all the slicing away, you may realize, now that you can clearly see the idea, that it’s actually not very good.
Customer experience in an Apple Store
Being able to walk into a store and purchase something right there at the entrance in less than five minutes is the absolute height of customer service. It’s delighting a customer who will certainly remember that experience the next time it comes to making a purchase and who will be back. No wonder so many people are buying Apple products.
Customer feedback and product development
At Evernote, we spent about a week wondering if we were going to get enough feedback and then the past five years trying to survive the avalanche. The trick is understanding what feedback is and isn’t good for. In short: Customer feedback is great for telling you what you did wrong. It’s terrible at telling you what you should do next.